The triple burden of malnutrition seriously strains our society and economy. Poor diets drive one in five deaths globally; reduce productivity; and increase health expenditure dragging down GDP between 3-11% in several countries.
Less Is Adequate recognises that the global food & beverage sector has a crucial role to play in shaping healthy diets and is committed to driving the food industry to produce and provide healthier products to consumers.
So that we can better gauge and compare the healthiness of companies’ products and sales, following the results of an ATNI-led multistakeholder alignment initiative in 2024, we urge companies to use the Heath Star Rating (HSR), Nutri-Score, and/or the UK NPM to:
- Articulate a definition of ‘healthy’ and publicly disclose revenues from healthy products;
- Benchmark the healthiness of their portfolio globally and/or in specific markets against, making use of the proposed reporting guidelines from the alignment initiative;
- Report annually on sales-weighted average results for their entire portfolio, by product category, total sales revenue from packaged products eligible to be assessed by the selected NPM(s), and the percentage of sales/revenue from ‘healthier’ vs ‘less healthy’ products.
The development of a unified NPM is crucial for promoting public health. It ensures that companies are held accountable for the nutritional quality of their products and encourages food manufacturers to reformulate their offerings to meet higher nutritional standards.
